OLOW x PATAUGAS
An unprecedented collaboration sealing the friendship between two brands with similar values.
There's obviously a passion for sustainable, well-made, local and responsible products, but the strongest connection lies elsewhere... in their shared love of adventure.
When one of them has been wearing out her soles since the 1940s on the world's trails in the great outdoors... For the last 16 years, the second has been multiplying human encounters with those who create with their hands the epic of the spirit and the eyes. A window permanently open to a breath of creative air.
The iconic Pataugas, which gave its name to the eponymous brand, was created by René Elissabide.
Originally from the Basque Country, it is said that he came up with the idea for this model when he saw children tying pieces of tyre to their feet. True or not, this genius of an inventor certainly had a nose for it, since 70 years later his invention gave rise to an iconic brand of outdoor footwear.
From asphalt surveyors to seasoned hikers, Pataugas has found a place of choice in changing rooms the world over.
WHETHER IT IS ARTISTIC OR ON THE ROAD,
THE ADVENTURE IS ONLY WORTHWHILE IF IT IS SHARED
AUTHENTIQUE MID SHOES
"The idea was to start with this iconic Pataugas model (which alone represents all the nostalgia of our childhood when our parents, with 'Authentique' on their feet, would take us on their endless treks), but rework it to anchor it even more firmly in the world of adventure. We've added a few touches, sprinkling in a few outdoor codes that we really love, and that historically fit in perfectly with the brand".
By Valentin Porcher, co-founder of OLOW
> Hevea natural rubber sole: vulcanisation process
> Bi-material upper: cotton canvas and suede leather.
> 100% British Millerain cotton canvas: water-repellent, ecological and resistant
> LWG (Leather Working Group) certified suede leather with Oil finish
> Two-tone round laces, hiking type