Art in the age of social networks

5 MN

Art in the age of social networks

DISCUSSION with Pedro Richardo

A key figure on the Nantes scene and a seasoned member of the "100 pression" collective, Pedro has adorned countless walls with his colourful and dreamlike universe, in Nantes of course, but also well beyond its borders.

A fifteen year journey and an experience as long as the arm, made of creations, of course, but also of inspirations, exchanges, human links...

 In the context of this new collection, we thought it appropriate to discuss with him the worrying subject of hyper-communication, omnipresent on social networks, and from which the artistic world is not exempt. He chose to stay completely out of it, despite the surrounding rush.

We found the artist in his new home, in the calm, just behind the dune of Saint Gilles Croix de Vie. A life closer to nature, between creations, vegetable garden and surf sessions.

Can you introduce yourself in a few words ? How would you define your work ?

My name is Pedro, I have been a self-employed muralist for 15 years. I am a young father, passionate about music and surfing, I currently live on the Vendée coast. I have been part of a collective for over 10 years called "100 pression", our premises are located in Nantes at Pol'n. My influences are wide, they range from "primitive" art, to graffiti artists, passing through modern art, comics and cinema. It's difficult to define his own style. I would present it as a work mixing illustration, colours, art deco influences, materials and textures, all imagined as scenes of life synthesized into a logotype.

What led you to work in the public space ? To propose walls ?

There are several reasons, the first one is that for my generation painting takes place a lot outside, on walls. It's hard to separate painting from mural painting. I like painting walls too because it's a great support, it's a photographic work. And then I grew up with all the skateboard and New York imagery so it's part of my world.

Hasn't the internet become a new public space?

Yes it is, it's the new public space. I'm not a graffiti artist, but when I started, whether it was magazines or spray cans, everything was difficult to access. For better or for worse, the internet has democratised all that. Today we can communicate, see the work of artists around the world in two clicks and that's pretty cool. After that, it shouldn't be at the expense of the real thing, the exhibitions or the walls.

What do you think about the influence that social networks can have on artists ?

We were discussing this with colleagues in the studio, and the relationship with likes can quickly change an artist's work and even frustrate them. When you work on Facebook or Instagram, you have to produce something that is constantly renewed, which is drowned out by the mass. This inevitably has an influence because it's very mercantile, it's double-edged I think.

And doesn't this ultimately make the art world uniform ?

I think that the work of inspiration is necessary to forge an artistic identity, but the problem is when it becomes an automatism to see what is done around the world. I'm afraid that it's really levelling down, that it's lacking perspective. When you look at the bloggers and influencers, it's a race for content. If you don't have time for reflection, or creation, which are moments of silence, poetry and even error. You end up producing empty things, and that happens to all of us. The Internet has crushed time and space.

Do you think that the notion of occupying public space, of interacting with a real audience, has been sidelined by the virtual ?

It's just an image, everything is flattened out so people don't really realise the value of the work. What it implies behind it, how it's done, the size of a wall, the medium used, for example, oil and acrylic work is not the same thing.

Is the fact that you are a bit distant from social networks a way to militate against it ?

I don't think it's militancy, I'm a pretty bad communicator in general. But I publish content from time to time, when it gives me pleasure and because it remains an interesting interface, a tool for sharing. Having to produce for the sake of producing, I don't want to run to that. I don't think I publish even 10% of what I can produce. However, I have had collaborators, I have worked with Olow and with a lot of people, it is also a way of spreading, of having partners.

This subject of seeking notoriety on social networks that will influence your work, is it something that you have seen evolve around you, your friends ?

I think this notion of being a public figure, of dreaming of being known, has always existed. I would find it hard to judge others because I'm one of them too, it's always gratifying when you see that your publication works. Afterwards, the lure is to see only through that lens. And indeed I am sometimes surprised by work that I value, artists that I admire a lot, who are not followed very much. Even if it doesn't change the quality of the work as such.

Has this changed your perception of the
creative environment in general ?

We can talk about the music industry. Today it's very hard to make a living, with only platforms like Spotify, Deezer, which are a bit like Instagram for painting. On the other hand, it pushes creators to perform, to constantly innovate, so in a way it's positive because it invents new forms. It democratises and allows you to meet artists who are on the other side of the world, to see work that you would never have been able to see in your life, even if you won't necessarily see it in real life. You shouldn't condemn digital tools, they bring a lot to the table. There are real things to be built in terms of the exhibition's purpose, the artistic purpose.

Do you have any future projects you would like to tell us about?

At the moment I'm working in my studio, we're also preparing a fresco with the collective at the Hangar skatepark in Nantes. I'm also working on a playground and of course on visuals for Olow.

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Want to make a return request with a guest account?

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How long does it take to get my money back once my package has been sent?

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Please follow the following instructions in order to submit an Order:

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  4. You shall check the Goods and Services you Order, and if necessary, please identify and correct the error;

  5. Confirm the Order, the Total Price as well as the All-Inclusive Price (the “Order Confirmation”);

  6. Follow the payment Website instructions in order to pay the All-Inclusive Price.

After you have submitted an order, the Customer receives by email and without delay a confirmation of his approval of the Order.

The Customer also receives by email and without delay, a receipt of the order sent electronically, regarding as a confirmation of the order (“Order Confirmation”).

The Customer receives electronically, the confirmation that the Goods have been dispatched.

The delivery shall take place at the location indicated by the Customer at the time of the Order.

Additionally, by undertaking these different steps to Order, the Customer accepts to strictly comply with this Agreement, in accordance with section 1316-1 of the French Civil Code.

The Vendor undertakes to deliver the Goods and Services subject of the Order Confirmation. In the event that a Good ordered is unavailable, the Vendor will promptly inform the Customer about this.

However, under section L.122-1 of the French Consumer Code, the Vendor reserves the right to cancel your Order if the Order is abnormal, involves bad faith or for any other reason that is under the sole discretion of the Vendor. The Vendor also reserves the right to reject orders from any customer with whom the Vendor have an ongoing legal dispute regarding a prior order.

Place of Delivery

The place of Delivery shall be determined by the Customer within the Territory, under sanction to refuse the Order.

The Customer is exclusively responsible for any error in the Delivery due to a lack of indication contained in the Order.

Amount of Delivery Charges

The amount of Delivery Charges depends upon the amount of the Order and upon the Method of Delivery the Customer chooses. In any case, the amount of Delivery Charges shall be indicated to you before the Order Confirmation.

The Delivery Charges are free if the amount exceeds EUR 200,00.

Delivery Term

Delivery Terms are available for review on the Website. They may change depending on the availability of the Goods subject of the Order.

Delivery Terms are expressed in working days and correspond to an average time for preparing and shipping the Order to the Customer.

Delivery Terms shall begin to run at the Order Confirmation date.

Delays

In the event of delays in the Delivery, the Order is not cancelled. The Vendor shall inform the Customer by electronic mail that the delivery will take place later than what was contemplated by the Parties. You will be then entitled to decide whether to confirm or cancel your order and shall send to the Vendor a cancellation notice of the Order at service-client@olow.fr.

If the Order has not been shipped yet at the time the Vendor receives the cancellation notice, the Delivery is effectively cancelled and the Customer is reimbursed of the payment he/she made, within fifteen (15) days from the receipt of the cancellation notice.

If the Order has been shipped at the time the Vendor receives cancellation notice, the Customer is still entitled to cancel the order by refusing the Delivery. The Vendor shall then reimburse the Customer of the payment he/she made, within fifteen (15) days from receipt of the returned products in the same condition as they were sent and must have their original label. The return expenses remain at the cost of the Customer.

Tracking

The Customer can follow the track progress of his/her Order on his/her account on the Website. Regarding the delivery progress, the Customer shall contact the Company to obtain a tracker number, to follow the progress.

Prix et délais de livraison précis

Shipping cost

> 1 kg1 > 2 kg2 > 4kg
5.56.57

Delivery time

3-5 working days

Allemagne, Autriche, Belgique, Bulgarie, Chypre, Danemark, Espagne, Finlande, Grèce, Hongrie, Italie, Malte, Pays-Bas, Pologne, Portugal, République Tchèque, Suède, Ukraine

Shipping cost

> 2 kg2 > 4kg
9.511.5

Delivery time

4-7 working days

Andorre, Biélorussie, Croatie, Islande, Monaco, Norvège, Royaume-Uni, Russie, Suisse, Turquie

Shipping cost

> 2 kg2 > 4kg
9.511.5

Delivery time

5-8 working days

Bahamas, Canada, États-Unis, Mexique

Shipping cost

> 1.5 kg1.5 > 4kg
1519.5

Delivery time

5-9 working days

Argentine, Brésil, Chili

Shipping cost

€27

Delivery time

6-9 working days

Arabie Saoudite, Bahreïn, Chine, Corée du Sud, Émirats Arabes Unis, Hong-Kong, Indonésie, Israël, Japon, Malaisie, Qatar, Singapour, Taiwan

Shipping cost

€24

Delivery time

4-7 working days

Australie, Nouvelle-Zélande

Shipping cost

€27

Delivery time

6-10 working days

Returns

You have received your order but the product does not suit you?

You can return your products within 15 days of receiving your package, for any order.

For the festive season, the deadlines are extended to 30 days.

The items must not have been worn, washed or damaged and must be returned in their original packaging, in perfect condition for resale.

The return costs are at the customer's expense (cost of shipping by the transporter chosen by the customer and any other related costs: customs duties, taxes, etc.).

How do I return my package from France?

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, simply download the return form and place it in your package.

  6. Send your package to the address indicated on the return form.

Want to make a return request with a guest account?

It's very easy : contact us by email at service-client@olow.fr indicating your order number, the items you wish to return and whether you wish to request a refund, a credit note or an exchange.

The return costs are at the customer's expense (cost of shipping by the transporter chosen by the customer and any other related costs: customs duties, taxes, etc.).

How long does it take to get my money back once my package has been sent?

Refunds will be made within 10 days of receipt of your items and automatically to the account associated with the credit card used for payment or to the Paypal account used for payment.

Is it possible to return my item in the shop?

No, for all internet orders, returns can only be made to the address mentioned above.

What can I do if my item has a defect?

We take great care in the manufacture and finishing of our products. However, if you wish to report a manufacturing defect on a product, we invite you to contact our customer service by e-mail: service-client@olow.fr.

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