For 3 months, Olow is taking over the Madeleine Café in Nantes to extend the Invisible Happiness collection beyond apparel. More than just an exhibition, it is a space to experience, designed as a step aside from the city's fast-paced rhythm.
On the program: exhibitions, workshops, talks, sound walks… All far from screens.
The world moves fast, it never shuts down, and it asks us to be everywhere at once. With too much light and noise, we no longer see the small joys that are right beside us. Yet they haven't disappeared; they have simply become invisible.
To go out and meet them again, sometimes all it takes is a step aside. Slowing down, choosing not to march to the same beat as everyone else, and rediscovering those simple gestures that involve only ourselves and cost nothing: skipping stones, watching a plant grow between two sidewalks, taking the time.
That is what Invisible Happiness is about. For the duration of a collection, we invite you to slow down with us and look slightly to the side. That is often where what we had stopped seeing is hidden.
Madeleine Café
7 Rue Pelisson 44000 Nantes
An invitation to slow down, to take a step back and rediscover those small joys that have become invisible.
Programming
Madeleine Café (Nantes)
Thursday, October 8th - Opening / Live Painting / Live Concert
EXHIBITION VERNISSAGE - FREE - From 6:00 PM
Live painting / CHEVAL TATTOO CLUB - 6:00 PM-8:00 PM
A graduate of Applied Arts, Cheval Tattoo Club, aka Briand, is a hypersensitive, intuitive, spontaneous, and sincere artist whose naive yet precise graphic style allows him to express his emotions, torments, and dreams with poetry and gentleness. He unfolds a universe as pure as it is phantasmagorical, where animals and nature often predominate. A featured artist of the collection, he will be there to paint live on a large-format canvas on the evening of the vernissage.
Live concert / DOG MEDIUM - 8:00 PM-9:00 PM
Rapha will be performing solo, just him and his guitar, with slices of life charged with emotion, generally composed between his bedroom and his garden.
Click here to register
Wednesday, November 4th - Nap DJ / Lecture
DJ SIESTE / LENPARROT - FREE - 5:00 PM-7:00 PM
When he isn't composing, Lenparrot loves listening to and discovering music - and sharing his finds in DJ sets that act as sonic journeys. He may set aside the urge to dance in favor of introspective sequences, favoring floating tempos - from jazz to ambient music spanning time and continents. For over ten years, his mixes have taken on diverse and varied forms.
Talk / The inner workings of Olow - FREE - 8:00 PM-9:30 PM
For 20 years, Olow has grown against the grain, without investors, keeping full control over its creative process. During a conversation, Valentin and Mathieu look back on the adventure. How two friends launched a clothing brand in 2006 and made it last for two decades. What worked, what almost brought it all to an end, the choices they don’t regret, and those they would make differently. They also discuss the industry as it stands today: manufacturing in small batches, working with artists, surviving in the face of algorithms and overproduction, and keeping a sense of purpose when everything pushes you to go faster. A simple and sincere moment of sharing for those who dream of starting their own brand, or who just want to understand what goes on behind an independent label.
Wednesday, November 18 - Coffee tasting
Coffee tasting / MOJO coffee club - FREE (reservation required, 10 spots) - From 2:00 PM
An experience around a cupping table (a blind coffee tasting protocol), a sensory exercise that brings together all the professions in the coffee industry.
This cupping focuses on the different drying processes for coffee cherries. It will allow you to better understand, or rediscover, the fascinating impact of drying and fermentation on your cup of coffee. Workshop led by Thomas Hiertes (co-founder of MOJO Coffee Club), who has nearly 20 years of experience in the coffee industry: barista, roaster, trainer, consultant....
Open to everyone, from beginners to experienced coffee lovers.
Are you interested? Send a message to charline@olow.fr
Wednesday, December 2 - DJ Nap
DJ NAP / CHILL JAY - FREE - 5:00 PM-7:00 PM
As the name suggests, Chill Jay isn't the type to stop at just the heat of the dancefloor. Behind the watts and bass he is known for hides another way of listening, slower and more porous — that of a DJ who knows that a party isn't measured solely in BPM.
His vinyl collection, fueled by ambient, mellow jazz, and weightless world music, was just asking for a space to unfold in a different way. The "nap DJ" is that sidestep: a parenthesis where the mix becomes a caress, where you no longer dance but drift, lying down with your eyes closed, carried by textures that take the time to exist.
Mercredi 09 décembre - Déambulation nature en ville
DÉAMBULATION NATURE EN VILLE - GRATUIT - 15:00-17:15
Et si l’on prenait le temps de regarder autrement la ville que l’on traverse chaque jour ?
Dans le cadre de l’exposition Invisible Happiness, nous vous invitons à une balade urbaine un peu hors du temps, à la redécouverte de la nature nichée au cœur de la ville. Une curiosité au pied d’un mur, une graine qui s’obstine entre deux pavés, un oiseau qui a fait son nid là où personne ne regarde : la nature est partout, discrète, patiente, et ne demande qu’à être vue.
Guidés par l’œil expert de Marine Schrapecki, de la structure Entourée par la Nature, nous ralentirons le pas pour contempler, observer, et apprendre à lire ces petits indices du vivant. Au fil de la déambulation, Marine nous contera anecdotes et belles histoires pour décoder cette cohabitation silencieuse entre l’humain et la nature, en plein centre-ville.
Un moment de contemplation à partager, entre adultes et enfants, pour repartir avec un regard neuf sur la ville… et finir la journée autour d’un petit verre.
Départ : boutique Olow, 1 rue Saint-Denis
Arrivée : Madeleine Café, pour un verre de fin d’après-midi
Ouvert à tous, adultes et enfants à partir de 6 ans
JE RÉSERVE MA PLACE
