Creative effervescence

Each collection is an invitation. To discover a new universe, a new story, a new perspective on the world.

And it all begins, every time, with an image.

Inspirations

It can stem from an intense desire for escape, a personal story that needs to be told, or a broader question that both overwhelms and resonates with us. What always comes first is the imagery. The mental film of the collection, its scenes, its colors, its atmosphere. From there, a story emerges, then a mood board, then a collection plan.

Simultaneously, we seek out artists. Not in a directory (though we're old enough for a phone book), but in galleries, networks, and current crushes. We exchange ideas, we experiment, we propose. This collaborative aspect has been the very essence of the brand since day one, and today still accounts for almost half of our pieces.

Collaborations

In twenty years, we've worked with nearly 200 artists (it's dizzying when you think about it). Established names like Jean Jullien, Geoffroy Pithon… students fresh out of school, painters, photographers, tattoo artists, graphic designers. Talents with very diverse universes, and equally different mediums.

Since the Canopée collection in 2024, we've made a radical choice: fewer artists per collection, but a deeper collaboration with each of them. We've gone from about twenty to four or five artists. Not for lack of desire, but out of great demandingness. To go further, build true narrative coherence, and explore territories we wouldn't have dared without this closeness.

Artistic residency

The next step was to get everyone in the same room. Tired of remote exchanges and back-and-forth communication through screens, we wanted to go back to something simpler: being together, working together, creating together. For our upcoming Fall-Winter 2026 "Invisible Happiness" collection, we invited artists for several days of residency. An open workshop format, with no fixed agenda, just the time and space for things to happen. What came out of it, we hadn't quite expected, and that's exactly what we were looking for.