Olow x Boby

Cannes on a Friday, a tear gas protest the following Tuesday. This is the kind of week Boby finds normal.

As a photographer, he wanders between worlds without ever really choosing one as his own. Fashion shows and the street, celebrities and unknowns, chaos and lightness… none of these places truly belong to him, yet he is comfortable everywhere. Not because he adapts, but because he approaches people without really knowing what he'll get out of it.

Boby doesn't plan his photos. He goes out, he looks, and he lets the world do its thing. "The best image is the one you didn't see coming." The one that slips in between two others, in a sidelong glance, in the wrong moment that becomes the right one.

This collaboration was born that way. Mathieu, our co-founder, and Boby have known each other for a long time, long before any professional discussions. A friendship first, and it's this friendship that made the rest obvious. At Olow, the best things have always started with a genuine relationship, not a brief, not a casting.

We wanted to do something together. Boby chose his images, and we made two all-over printed tencel shirts, manufactured in Portugal. The Riot shirt features a protest photo turned into a pattern. Chaos has an aesthetic, Boby always knew that.

The Blend shirt resembles his archives: a mosaic of shots that weren't meant to be together, and that work precisely because of that.

The best plan is sometimes just to go out and see what's happening.

Boby's view on the collection

"For me, Blend Energy is a typical week at my place. In my work, weeks are never the same, and every day is different. For example, I might start by taking a celebrity portrait, then a reportage in a factory, then a fashion show, and finally a protest on Saturday. In one week, I encounter many people who wouldn't normally cross paths in life. It's a blend of energy between people protesting and luxury fashion shows. It's not at all the same audience, but through my photos, they manage to coincide. In my photos themselves, there are many blends. On colors, for example, between warm and cold, aesthetic and sarcastic. In the end, it's never just one thing; there's always a mix."

Bobby