What's Next?
It all starts with Black Friday, that stupid meeting of generalized overconsumption.

It is November 29, 2019, the last Friday of the month.

And if we took advantage of this day to launch a positive operation that we would call "What's next? ».

A recycling program for our old clothes combined with a monthly contest to try to win OLOW clothes.
How to participate?
TO CELEBRATE THE LAUNCH
WE'LL CHOOSE 5 WINNERS INSTEAD OF ONE THIS MONTH.


Take a video of yourself putting your old clothes (all brands combined) in a clothing recycling container;

Upload the video to your Instagram account in "Story" by identifying @we_are_olow

Every last Friday of the month we will draw a random person from the participants (of the current month);

The lucky winner will leave with an OLOW garment.
(to be discovered each month in the "What's Next" section of our Instagram)
An alarming observation...
The fashion industry is the 2nd most polluting industry in the world;

It alone emits more greenhouse gases than all the world's flights and maritime traffic combined;

We consume twice as much textile as we did 15 years ago;

80% of textiles are discarded or incinerated;

Only 10% of the clothes produced are sold in second hand;

60% of the clothes purchased are never worn;