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From the imagination of a collection to the conception of the clothes is but one step. That is why, in agreement with the ethical and environmental values conveyed by OLOW since its inception, the manufacturing process is a major step capable of preserving the responsible position of the brand.
"We try to manage our company the same way we manage our personal lives, with a particular set of values, an ethical engagement and an environmental conscience."
Since 2009, in a desire to reduce the environmental impact linked to production, we chose to collaborate with factories based in the Braga region of Portugal in order to proudly flaunt a “Made in Europe” label. Thus, a relationship based on trust quickly established itself with the ground teams.

We now travel to Portugal 6 times a year in order to be present for all the manufacturing stages, from pre-prototyping to production. Alongside the workers, we oversee close monitoring and maintain a visibility as to the creation of the products. “How to always go in the right direction and be better?” This is the only question that never ceases to preoccupy us.
"High-quality and local production must not only be reserved to a handful of privileged people. That is why we deliberately reduce our margins so that our prices remain accessible to all."
"To revolutionise the textile industry nowadays is complicated. But we first and foremost want our work to move in the right direction."
Raw materials nowadays play a key part in the environmental impact of our fashion choices. Thus, favouring natural fibres in the manufacturing process is one of the brand’s priorities. Just like our natural buttons made of corozo (vegetable ivory) instead of plastic or wood, OLOW focuses on the quality and longevity of its manufactured products.

Always on the lookout for new materials and alternative choices, OLOW primarily works with natural materials such as wool, spinned in Italy, and vegetable materials such as cotton and linen (Summer 2020 collection), deemed one of the most ecological fibres since it doesn’t require irrigation and is mainly produced in France.

Aware that cotton production now represents one of the world’s most polluting industries, representing 25% of the global consumption of pesticides, OLOW intends to return to its first love, organic cotton (Winter 2019 collection). Used in the collections from 2008 to 2011, OLOW took the decision to stop using organic cotton due to questions of cost, quality and incredibly limited choices in favour of a Made in Europe production, as well as a quest for accessible prices.
It was important for the brand to intellectualise its approach. Seeing as organic cotton farming is undergoing continuous change, insuring satisfactory quality control is now possible. Farmed without GMOs, pesticides, artificial fertilisers (agricultural insecticides have been replaced by natural fertilisers such as compost, which helps maintain healthy and sustainable productive soil), organic cotton also requires a lesser amount of water since intensive irrigation is not needed.

We are therefore happy to announce that our Winter 2019 collection will mainly feature organic cotton. OLOW will also be setting up a recycling program for its clothes and biodegradable packaging, far less harmful for the environment (recycling program modalities to come).
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