Kütu Folk Records, the stitched music label

4 MN

Kütu Folk Records, the stitched music label

With the departure of cds, some labels take the time to put things into perspective to restore the original values and aesthetics of this fading art. This relativism is a breath of fresh air to the overweight industry and tries to reconcile the music lovers with a physical object, rather than being stuck in the manufactured furrows of the current musical institution.

The director of the label Kütu Folk Records, Alexandre Rochon has managed to build a unique home with yarn and a needle. With a sewing machine, passion and a maternal know-how, Kütu Folk has sown carefully and combined crafts with smooth musical trends to produce album covers.

Meet the man with his strong and bold artistic mind.


Hi Alex! How are you?

I’m really well thank you. I have just returned from a week’s holiday and I have rediscovered all the projects that are in progress. It’s both super exciting and totally scary.

So everything started at birth. Tell me a little bit about your record label?

Kütu Folk Records was born with the creation of the first musical project called “20206”. We wanted to self-publish a few copies of a disc to sell locally so we designed the cover of the box and connected both the sides with some thread. By doing this, we unintentionally created a label.

It is well known that your label’s particularity is to sew the album covers of your artists, leading to an ethical, original and authentic identity. Family passion, love of crafts, traditions …? Where did this idea come from?

My mother has always loved sewing and so I had a sewing machine available and the know-how!

 

You signed a partnership with Singer in 2011 which is quite a particular approach for a record label although legitimate in practice. Can you tell me a little more about this association? What does it consist of?

Singer gave us two sewing machines that are robust enough to sew on cardboard (this is a great design feature) and from our side we promoted their brand from our videos. This is a fairly simple and logical partnership.

Soso, Evening Hymns, A Grave With No Name … Several artists from different backgrounds and styles have already signed to your label. How do you target this? Is eclecticism important for you?

I try to capture the sincerity in music creation. All this is obviously very subjective and sincerity is not always enough to produce a good record. Some prescribers help me a lot to work on this, for example on social networks in particular.

Promo photo for the new album EITSOYAM of The Delano Orchestra (November video here) – Credit : Alexandre Rochon

I didn’t know before but I now understand that you were the leader behind The Delano Orchestra, a post-rock jazzy group that you produced, published and distributed via Kütu Folk. Is this somehow a way to combine passion and business?

Yes. Or maybe to combine passion and a dream job. It’s also because I’m afraid of falling into the bracket of ‘full-time artist’. Working for the label gives meaning to what I do, it allows me to promote the bands that I love, to understand the environment of the music industry and sometimes to experience days of manual labor when manufacturing cd covers and sleeves (this is very good for the mind).

Oh by the way…why Kütu Folk? Where does this name come from?

Couture records – Kütu (re) cords – Kütu Folk Records. The term ‘Folk’ however has less and less meaning to us.

At a time when downloads are in full swing the sewing must be a way of saying “Stop! ” to the physical disappearance of the object which is the cd right?

It is a way of saying that we continue to take care of the discs that we bring out. When we spend a week making them, we want to defend them. We also pay a great deal of attention to the artwork of the sleeves, carrying out the work with care and relating to our artists.

The music industry, though somewhat shaky at the moment, has some big labels like EMI, Universal and Warner who monopolize over 70% of the world market. How do you manage to stand out with an independent label? It must have been hard when you entered the market?

I think that you should create your own rules and ignore what others are doing. Any craftsman who works well is rewarded.

Finally, if I asked you what the perfect Kütu Folk visual would be on an OLOW t-shit, what would you say?

I would want to create a new visual especially for Olow. This might be with two quality craftsman.


Thank you to Alexandre for his commitment

Official website of Kütu Folk | Facebook Page

Interview par © Julien Catala

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How to order?

Please follow the following instructions in order to submit an Order:

  1. Visit the Website;

  2. Follow the instructions on the Website to place your orders and especially the instructions given to create a Customer account;

  3. Fulfil the Ordering form. After extended inactivity you may encounter an automatic cancellation of the Goods you submitted. You shall start a new Order of any Good and Service you wished to order;

  4. You shall check the Goods and Services you Order, and if necessary, please identify and correct the error;

  5. Confirm the Order, the Total Price as well as the All-Inclusive Price (the “Order Confirmation”);

  6. Follow the payment Website instructions in order to pay the All-Inclusive Price.

After you have submitted an order, the Customer receives by email and without delay a confirmation of his approval of the Order.

The Customer also receives by email and without delay, a receipt of the order sent electronically, regarding as a confirmation of the order (“Order Confirmation”).

The Customer receives electronically, the confirmation that the Goods have been dispatched.

The delivery shall take place at the location indicated by the Customer at the time of the Order.

Additionally, by undertaking these different steps to Order, the Customer accepts to strictly comply with this Agreement, in accordance with section 1316-1 of the French Civil Code.

The Vendor undertakes to deliver the Goods and Services subject of the Order Confirmation. In the event that a Good ordered is unavailable, the Vendor will promptly inform the Customer about this.

However, under section L.122-1 of the French Consumer Code, the Vendor reserves the right to cancel your Order if the Order is abnormal, involves bad faith or for any other reason that is under the sole discretion of the Vendor. The Vendor also reserves the right to reject orders from any customer with whom the Vendor have an ongoing legal dispute regarding a prior order.

Free delivery and exchange offered

For orders over €120, delivery is free.

Returns are free from France thanks to our prepaid label.

Prices and delivery times

Shipping cost

Collection points: €5

Home delivery with signature: 7.5€

Free delivery for orders over 120€

Delivery time

2-4 working days

Allemagne, Autriche, Belgique, Bulgarie, Chypre, Danemark, Espagne, Finlande, Grèce, Hongrie, Italie, Malte, Pays-Bas, Pologne, Portugal, République Tchèque, Suède, Ukraine

Shipping cost

Home delivery: €9.5

Free delivery for orders over 120€.

Delivery time

4-7 working days

Andorre, Biélorussie, Croatie, Islande, Monaco, Norvège, Royaume-Uni, Russie, Suisse, Turquie

Shipping cost

Home delivery: €9.5

Free delivery for orders over €120

Delivery time

5-8 working days

Bahamas, Canada, États-Unis, Mexique

Shipping cost

Home delivery: €15

Free delivery for orders over €120.

Delivery time

5-9 working days

Argentine, Brésil, Chili

Shipping cost

Home delivery: €27

Free delivery for orders over €120.

Delivery time

6-9 working days

Arabie Saoudite, Bahreïn, Chine, Corée du Sud, Émirats Arabes Unis, Hong-Kong, Indonésie, Israël, Japon, Malaisie, Qatar, Singapour, Taiwan

Shipping cost

Home delivery: €24

Free delivery for orders over €120.

Delivery time

4-7 working days

Australie, Nouvelle-Zélande

Shipping cost

Home delivery: €27

Free delivery on orders over €120.

Delivery time

6-10 working days

Returns

You have received your order but the product does not suit you?

You can return your products within 15 days of receiving your package, for any order.

For the festive season, the deadlines are extended to 30 days.

The items must not have been worn, washed or damaged and must be returned in their original packaging, in perfect condition for resale.

How do I return my package from France?

Return shipping from France is free via Mondial Relay.

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, all you have to do is stick your pre-paid label (provided at the time of delivery) on the package, insert the completed returns form in the parcel and drop it off at a Mondial Relay point.

How can I return my package (International online returns)

International return packages are at the customer’s expense (including cost of shipment by the chosen carrier, customs & duties, taxes, etc.)

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, simply download the return form and place it in your package. 

  6. Send your package to the address indicated on the return form.

Want to make a return request with a guest account?

It's very easy : contact us by email at service-client@olow.fr indicating your order number, the items you wish to return and whether you wish to request a refund, a credit note or an exchange.

How long does it take to get my money back once my package has been sent?

Refunds will be made within 10 days of receipt of your items and automatically to the account associated with the credit card used for payment or to the Paypal account used for payment.

Is it possible to return my item in the shop?

No, for all internet orders, returns can only be made to the address mentioned above.

What can I do if my item has a defect?

We take great care in the manufacture and finishing of our products. However, if you wish to report a manufacturing defect on a product, we invite you to contact our customer service by e-mail: service-client@olow.fr.

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How to order?

Please follow the following instructions in order to submit an Order:

  1. Visit the Website;

  2. Follow the instructions on the Website to place your orders and especially the instructions given to create a Customer account;

  3. Fulfil the Ordering form. After extended inactivity you may encounter an automatic cancellation of the Goods you submitted. You shall start a new Order of any Good and Service you wished to order;

  4. You shall check the Goods and Services you Order, and if necessary, please identify and correct the error;

  5. Confirm the Order, the Total Price as well as the All-Inclusive Price (the “Order Confirmation”);

  6. Follow the payment Website instructions in order to pay the All-Inclusive Price.

After you have submitted an order, the Customer receives by email and without delay a confirmation of his approval of the Order.

The Customer also receives by email and without delay, a receipt of the order sent electronically, regarding as a confirmation of the order (“Order Confirmation”).

The Customer receives electronically, the confirmation that the Goods have been dispatched.

The delivery shall take place at the location indicated by the Customer at the time of the Order.

Additionally, by undertaking these different steps to Order, the Customer accepts to strictly comply with this Agreement, in accordance with section 1316-1 of the French Civil Code.

The Vendor undertakes to deliver the Goods and Services subject of the Order Confirmation. In the event that a Good ordered is unavailable, the Vendor will promptly inform the Customer about this.

However, under section L.122-1 of the French Consumer Code, the Vendor reserves the right to cancel your Order if the Order is abnormal, involves bad faith or for any other reason that is under the sole discretion of the Vendor. The Vendor also reserves the right to reject orders from any customer with whom the Vendor have an ongoing legal dispute regarding a prior order.

Free delivery and exchange offered

For orders over €120, delivery is free.

Returns are free from France thanks to our prepaid label.

Prices and delivery times

Shipping cost

Collection points: €5

Home delivery with signature: 7.5€

Free delivery for orders over 120€

Delivery time

2-4 working days

Allemagne, Autriche, Belgique, Bulgarie, Chypre, Danemark, Espagne, Finlande, Grèce, Hongrie, Italie, Malte, Pays-Bas, Pologne, Portugal, République Tchèque, Suède, Ukraine

Shipping cost

Home delivery: €9.5

Free delivery for orders over 120€.

Delivery time

4-7 working days

Andorre, Biélorussie, Croatie, Islande, Monaco, Norvège, Royaume-Uni, Russie, Suisse, Turquie

Shipping cost

Home delivery: €9.5

Free delivery for orders over €120

Delivery time

5-8 working days

Bahamas, Canada, États-Unis, Mexique

Shipping cost

Home delivery: €15

Free delivery for orders over €120.

Delivery time

5-9 working days

Argentine, Brésil, Chili

Shipping cost

Home delivery: €27

Free delivery for orders over €120.

Delivery time

6-9 working days

Arabie Saoudite, Bahreïn, Chine, Corée du Sud, Émirats Arabes Unis, Hong-Kong, Indonésie, Israël, Japon, Malaisie, Qatar, Singapour, Taiwan

Shipping cost

Home delivery: €24

Free delivery for orders over €120.

Delivery time

4-7 working days

Australie, Nouvelle-Zélande

Shipping cost

Home delivery: €27

Free delivery on orders over €120.

Delivery time

6-10 working days

Returns

You have received your order but the product does not suit you?

You can return your products within 15 days of receiving your package, for any order.

For the festive season, the deadlines are extended to 30 days.

The items must not have been worn, washed or damaged and must be returned in their original packaging, in perfect condition for resale.

How do I return my package from France?

Return shipping from France is free via Mondial Relay.

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, all you have to do is stick your pre-paid label (provided at the time of delivery) on the package, insert the completed returns form in the parcel and drop it off at a Mondial Relay point.

How can I return my package (International online returns)

International return packages are at the customer’s expense (including cost of shipment by the chosen carrier, customs & duties, taxes, etc.)

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, simply download the return form and place it in your package. 

  6. Send your package to the address indicated on the return form.

Want to make a return request with a guest account?

It's very easy : contact us by email at service-client@olow.fr indicating your order number, the items you wish to return and whether you wish to request a refund, a credit note or an exchange.

How long does it take to get my money back once my package has been sent?

Refunds will be made within 10 days of receipt of your items and automatically to the account associated with the credit card used for payment or to the Paypal account used for payment.

Is it possible to return my item in the shop?

No, for all internet orders, returns can only be made to the address mentioned above.

What can I do if my item has a defect?

We take great care in the manufacture and finishing of our products. However, if you wish to report a manufacturing defect on a product, we invite you to contact our customer service by e-mail: service-client@olow.fr.

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