Impact : Meeting with one of the old guard

6 MN

Impact : Meeting with one of the old guard

To hell with the people who think that in the North-East storks fly with a pretzel in their beaks. When I arrive in Mulhouse more precisely in Impact the sun is scorching. There are two entrances to the heart of the town center: Rue Henriette and Rue des Boulangers. You enter the town as if you were entering a mill but in Impact they don’t just grind grain. Here’s what happened when I met an old man the day before…

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Hi Laurent, Impact is getting on a bit. How did it all start?

The opening for Impact was back in 2001. I was leaving a surf shop where I used to be the aisle manager. I wanted to work for myself. I barely had 5000 francs in my pocket at the time. I started with a small shop about 30 m² where you could find skateboard items and accessories. As things changed I discovered Hip-Hop brands such as: Com8 and Ekko. At the time we got lucky and were able to get exclusiveness with Com8. He’s a friend of ours who distributes to Eastern countries. This went off with a bang and allowed me to buy a new shop. So I created two very distinct shops. One would be more skateboard items and the other would be more Hip-Hop. Before, it was too complicated to mix the two identities. We did open a shop up in Strasbourg but it didn’t last as we had a few problems. It was decided that we would do everything in Mulhouse. Today, many brands are dependent on large cities like Strasbourg, Paris and Lyon. We’re lucky enough to be near the border to three different countries. We’re barely 20km from Bâle and 20km from Germany. This zone conveys an incoming flow of numerous customers.

A lot of people follow you on social networks. However you still don’t have an e-commerce online platform. Is this something that’s going to happen in the near future?

Actually, we’re just finishing it. The website is ready. I worked on getting the website ready with someone from Paris. It took a long time to get everything done because I wanted everything to be just perfect. The website that we’re making is not a website for consumers. You’ll see that in the shop we have a lot of limited collections with brands such as Nike and Adidas. We have the largest accounts with these brands in the region.

How do you manage to get exclusiveness?

I think a key factor is the fact that I have been working with Nike for over 10 years. We have always paid on time. It’s always been legit and with the transformation of the shop as you can see today: we went from 30m2 to 300m2. The bargaining power of these things is done naturally. Today many brands approach us. But the real strength of this shop is our unusual team. I’m not joking but the youngsters who work for me, 80% of them is what makes the shop so successful. The team couldn’t be any better! I work with kids who I can count on. They love what they do. There’s everything for it to work. Let’s hope it lasts … Touch wood!

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How has your team managed to work in perfect harmony?

I have always worked in the same way. I studied sales, and then went on to get my national diploma, to finish off with a higher national diploma. Today, some of the people who are a part of our team don’t have a higher national diploma but they were all apprentices. They all started with an internship. They stood out compared to other kids. I guess they were perhaps a little more quick-witted than others. They did their national diploma or first diploma as apprentices. As they learned they grew with the company. Those who did well after 3 or 5 years of being with us got a job at the end of their apprenticeship. The opening of Wood has allowed us to hire two additional people.

Wood barely opened a month ago. Can you tell us more about the essence of this new shop?

It is a combination of circumstances. We had planned to return to our first love. We wanted to create another shop with the skaterboy image inspired from what saw on the way to New York. It was more like a Supreme shop than a skate-shop that you have today with scooters and roller blades. That’s not our image. It was something more refined. We work with Stussy, Nike SB, Diamonds and Alife.

Wood, an online website… Are there anymore projects that may follow afterwards?

Of course there will be. The premises that you can see downstairs, to get them I became somebody’s associate. It’s someone who invests a lot in property and who trusted me a while back. Even with today’s value of the premises I may never have been able to get them. What I’m trying to say is that we never stop, and we always have other planned adventures … We are also looking to eventually export to another city. It’s still under discussion … The question today is: What do we do? Do we continue to evolve and become more and stronger in Mulhouse? Because you need to know that today our catchment area is not just Mulhouse. The number of people coming from Strasbourg, Colmar, Besançon, Switzerland and Germany is increasing. We’ve got people coming from Lausanne. These people come from far away just because we have limited series of trainers or other textile brands that people cannot find elsewhere. The aim of Impact is to get all of these brands under one roof; this will therefore attract the customers.

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Let’s talk about brands. What made you want to distribute OLOW?

Outside Olow there were several factors. We as customers are increasingly looking at the manufacturing labels. This is the first thing. The manufacturing is done in Europe, Portugal, a factor which for me makes me choose this brand over another. The second factor is Mr Chabaud. Who is a friend who was at the time doing business with Karim about Com8. And with whom I have stayed in touch. And the number 1 key factor is that the clothes made by Olow currently match what we sell to our customers.

What do you expect from brands like OLOW today?

Today what kills shops is the end of season stock. Generally when I sign new brands I negotiate part exchanges with them. Items go on sale and we have a look at what we’ve sold. Independent shops like ourselves must try and have zero stock at the end of the season. I’ll let you imagine the difficulty of having 300m2. Some people think that we negotiate part exchange because we are a wholesale shop. That’s not it. Today there are eight of us and the costs are considerably high. What I’m saying is that we need to be selling the t-shirts that cost 35 euros. I negotiate so that we do not disappear in the long term.

The key factor of Impact is trainers but you also distribute a lot of graphic t-shirts. Are there any artists in your entourage with who you could see us working?

Our buddies are rather into graffiti. I have a buddy Bruno Leval from Mulhouse who has worked with Nike. He made t-shirts for Federer even Nadal. He’s a guy who’s good at what he does. We’ve got a lot of people who are really into art. I will let you know about all of that…

I guess you listen to quite a lot of Hip-Hop here. What song do you currently have on repeat here in Impact?

The latest album by Tyler, The Creator. It’s good. It’s actually very good.

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Find Impact on Facebook and Instagram, and find Wood on Instagram.

Thank you to Laurent

– P.L –

Interview réalisée par Valentin Porcher
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  2. Follow the instructions on the Website to place your orders and especially the instructions given to create a Customer account;

  3. Fulfil the Ordering form. After extended inactivity you may encounter an automatic cancellation of the Goods you submitted. You shall start a new Order of any Good and Service you wished to order;

  4. You shall check the Goods and Services you Order, and if necessary, please identify and correct the error;

  5. Confirm the Order, the Total Price as well as the All-Inclusive Price (the “Order Confirmation”);

  6. Follow the payment Website instructions in order to pay the All-Inclusive Price.

After you have submitted an order, the Customer receives by email and without delay a confirmation of his approval of the Order.

The Customer also receives by email and without delay, a receipt of the order sent electronically, regarding as a confirmation of the order (“Order Confirmation”).

The Customer receives electronically, the confirmation that the Goods have been dispatched.

The delivery shall take place at the location indicated by the Customer at the time of the Order.

Additionally, by undertaking these different steps to Order, the Customer accepts to strictly comply with this Agreement, in accordance with section 1316-1 of the French Civil Code.

The Vendor undertakes to deliver the Goods and Services subject of the Order Confirmation. In the event that a Good ordered is unavailable, the Vendor will promptly inform the Customer about this.

However, under section L.122-1 of the French Consumer Code, the Vendor reserves the right to cancel your Order if the Order is abnormal, involves bad faith or for any other reason that is under the sole discretion of the Vendor. The Vendor also reserves the right to reject orders from any customer with whom the Vendor have an ongoing legal dispute regarding a prior order.

Place of Delivery

The place of Delivery shall be determined by the Customer within the Territory, under sanction to refuse the Order.

The Customer is exclusively responsible for any error in the Delivery due to a lack of indication contained in the Order.

Amount of Delivery Charges

The amount of Delivery Charges depends upon the amount of the Order and upon the Method of Delivery the Customer chooses. In any case, the amount of Delivery Charges shall be indicated to you before the Order Confirmation.

The Delivery Charges are free if the amount exceeds EUR 200,00.

Delivery Term

Delivery Terms are available for review on the Website. They may change depending on the availability of the Goods subject of the Order.

Delivery Terms are expressed in working days and correspond to an average time for preparing and shipping the Order to the Customer.

Delivery Terms shall begin to run at the Order Confirmation date.

Delays

In the event of delays in the Delivery, the Order is not cancelled. The Vendor shall inform the Customer by electronic mail that the delivery will take place later than what was contemplated by the Parties. You will be then entitled to decide whether to confirm or cancel your order and shall send to the Vendor a cancellation notice of the Order at service-client@olow.fr.

If the Order has not been shipped yet at the time the Vendor receives the cancellation notice, the Delivery is effectively cancelled and the Customer is reimbursed of the payment he/she made, within fifteen (15) days from the receipt of the cancellation notice.

If the Order has been shipped at the time the Vendor receives cancellation notice, the Customer is still entitled to cancel the order by refusing the Delivery. The Vendor shall then reimburse the Customer of the payment he/she made, within fifteen (15) days from receipt of the returned products in the same condition as they were sent and must have their original label. The return expenses remain at the cost of the Customer.

Tracking

The Customer can follow the track progress of his/her Order on his/her account on the Website. Regarding the delivery progress, the Customer shall contact the Company to obtain a tracker number, to follow the progress.

Prix et délais de livraison précis

Shipping cost

> 1 kg1 > 2 kg2 > 4kg
5.56.57

Delivery time

3-5 working days

Allemagne, Autriche, Belgique, Bulgarie, Chypre, Danemark, Espagne, Finlande, Grèce, Hongrie, Italie, Malte, Pays-Bas, Pologne, Portugal, République Tchèque, Suède, Ukraine

Shipping cost

> 2 kg2 > 4kg
9.511.5

Delivery time

4-7 working days

Andorre, Biélorussie, Croatie, Islande, Monaco, Norvège, Royaume-Uni, Russie, Suisse, Turquie

Shipping cost

> 2 kg2 > 4kg
9.511.5

Delivery time

5-8 working days

Bahamas, Canada, États-Unis, Mexique

Shipping cost

> 1.5 kg1.5 > 4kg
1519.5

Delivery time

5-9 working days

Argentine, Brésil, Chili

Shipping cost

€27

Delivery time

6-9 working days

Arabie Saoudite, Bahreïn, Chine, Corée du Sud, Émirats Arabes Unis, Hong-Kong, Indonésie, Israël, Japon, Malaisie, Qatar, Singapour, Taiwan

Shipping cost

€24

Delivery time

4-7 working days

Australie, Nouvelle-Zélande

Shipping cost

€27

Delivery time

6-10 working days

Returns

You have received your order but the product does not suit you?

You can return your products within 15 days of receiving your package, for any order.

The items must not have been worn, washed or damaged and must be returned in their original packaging, in perfect condition for resale.

How do I return my package from France?

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, simply download the return form and place it in your package.

  6. Send your package to the address indicated on the return form.

Want to make a return request with a guest account?

It's very easy : contact us by email at service-client@olow.fr indicating your order number, the items you wish to return and whether you wish to request a refund, a credit note or an exchange.

The return costs are at the customer's expense (cost of shipping by the transporter chosen by the customer and any other related costs: customs duties, taxes, etc.).

How long does it take to get my money back once my package has been sent?

Refunds will be made within 10 days of receipt of your items and automatically to the account associated with the credit card used for payment or to the Paypal account used for payment.

Is it possible to return my item in the shop?

No, for all internet orders, returns can only be made to the address mentioned above.

What can I do if my item has a defect?

We take great care in the manufacture and finishing of our products. However, if you wish to report a manufacturing defect on a product, we invite you to contact our customer service by e-mail: service-client@olow.fr.

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Need help?

How to order?

Please follow the following instructions in order to submit an Order:

  1. Visit the Website;

  2. Follow the instructions on the Website to place your orders and especially the instructions given to create a Customer account;

  3. Fulfil the Ordering form. After extended inactivity you may encounter an automatic cancellation of the Goods you submitted. You shall start a new Order of any Good and Service you wished to order;

  4. You shall check the Goods and Services you Order, and if necessary, please identify and correct the error;

  5. Confirm the Order, the Total Price as well as the All-Inclusive Price (the “Order Confirmation”);

  6. Follow the payment Website instructions in order to pay the All-Inclusive Price.

After you have submitted an order, the Customer receives by email and without delay a confirmation of his approval of the Order.

The Customer also receives by email and without delay, a receipt of the order sent electronically, regarding as a confirmation of the order (“Order Confirmation”).

The Customer receives electronically, the confirmation that the Goods have been dispatched.

The delivery shall take place at the location indicated by the Customer at the time of the Order.

Additionally, by undertaking these different steps to Order, the Customer accepts to strictly comply with this Agreement, in accordance with section 1316-1 of the French Civil Code.

The Vendor undertakes to deliver the Goods and Services subject of the Order Confirmation. In the event that a Good ordered is unavailable, the Vendor will promptly inform the Customer about this.

However, under section L.122-1 of the French Consumer Code, the Vendor reserves the right to cancel your Order if the Order is abnormal, involves bad faith or for any other reason that is under the sole discretion of the Vendor. The Vendor also reserves the right to reject orders from any customer with whom the Vendor have an ongoing legal dispute regarding a prior order.

Place of Delivery

The place of Delivery shall be determined by the Customer within the Territory, under sanction to refuse the Order.

The Customer is exclusively responsible for any error in the Delivery due to a lack of indication contained in the Order.

Amount of Delivery Charges

The amount of Delivery Charges depends upon the amount of the Order and upon the Method of Delivery the Customer chooses. In any case, the amount of Delivery Charges shall be indicated to you before the Order Confirmation.

The Delivery Charges are free if the amount exceeds EUR 200,00.

Delivery Term

Delivery Terms are available for review on the Website. They may change depending on the availability of the Goods subject of the Order.

Delivery Terms are expressed in working days and correspond to an average time for preparing and shipping the Order to the Customer.

Delivery Terms shall begin to run at the Order Confirmation date.

Delays

In the event of delays in the Delivery, the Order is not cancelled. The Vendor shall inform the Customer by electronic mail that the delivery will take place later than what was contemplated by the Parties. You will be then entitled to decide whether to confirm or cancel your order and shall send to the Vendor a cancellation notice of the Order at service-client@olow.fr.

If the Order has not been shipped yet at the time the Vendor receives the cancellation notice, the Delivery is effectively cancelled and the Customer is reimbursed of the payment he/she made, within fifteen (15) days from the receipt of the cancellation notice.

If the Order has been shipped at the time the Vendor receives cancellation notice, the Customer is still entitled to cancel the order by refusing the Delivery. The Vendor shall then reimburse the Customer of the payment he/she made, within fifteen (15) days from receipt of the returned products in the same condition as they were sent and must have their original label. The return expenses remain at the cost of the Customer.

Tracking

The Customer can follow the track progress of his/her Order on his/her account on the Website. Regarding the delivery progress, the Customer shall contact the Company to obtain a tracker number, to follow the progress.

Prix et délais de livraison précis

Shipping cost

> 1 kg1 > 2 kg2 > 4kg
5.56.57

Delivery time

3-5 working days

Allemagne, Autriche, Belgique, Bulgarie, Chypre, Danemark, Espagne, Finlande, Grèce, Hongrie, Italie, Malte, Pays-Bas, Pologne, Portugal, République Tchèque, Suède, Ukraine

Shipping cost

> 2 kg2 > 4kg
9.511.5

Delivery time

4-7 working days

Andorre, Biélorussie, Croatie, Islande, Monaco, Norvège, Royaume-Uni, Russie, Suisse, Turquie

Shipping cost

> 2 kg2 > 4kg
9.511.5

Delivery time

5-8 working days

Bahamas, Canada, États-Unis, Mexique

Shipping cost

> 1.5 kg1.5 > 4kg
1519.5

Delivery time

5-9 working days

Argentine, Brésil, Chili

Shipping cost

€27

Delivery time

6-9 working days

Arabie Saoudite, Bahreïn, Chine, Corée du Sud, Émirats Arabes Unis, Hong-Kong, Indonésie, Israël, Japon, Malaisie, Qatar, Singapour, Taiwan

Shipping cost

€24

Delivery time

4-7 working days

Australie, Nouvelle-Zélande

Shipping cost

€27

Delivery time

6-10 working days

Returns

You have received your order but the product does not suit you?

You can return your products within 15 days of receiving your package, for any order.

The items must not have been worn, washed or damaged and must be returned in their original packaging, in perfect condition for resale.

How do I return my package from France?

To return your parcel, it is very simple :

  1. Go to “My account”, in the “My purchases” section,

  2. In the list of your orders, select your order,

  3. If your order is eligible for return, please tick each product you wish to return. If a product has been ordered in several copies, you can indicate the quantity to be returned.

  4. Indicate the reason for the return at the bottom of the order details and click on “Request a return”. You can track your return request in the “Returns” section of the “My purchases” section.

  5. Once your return request has been validated by our team, simply download the return form and place it in your package.

  6. Send your package to the address indicated on the return form.

Want to make a return request with a guest account?

It's very easy : contact us by email at service-client@olow.fr indicating your order number, the items you wish to return and whether you wish to request a refund, a credit note or an exchange.

The return costs are at the customer's expense (cost of shipping by the transporter chosen by the customer and any other related costs: customs duties, taxes, etc.).

How long does it take to get my money back once my package has been sent?

Refunds will be made within 10 days of receipt of your items and automatically to the account associated with the credit card used for payment or to the Paypal account used for payment.

Is it possible to return my item in the shop?

No, for all internet orders, returns can only be made to the address mentioned above.

What can I do if my item has a defect?

We take great care in the manufacture and finishing of our products. However, if you wish to report a manufacturing defect on a product, we invite you to contact our customer service by e-mail: service-client@olow.fr.

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