Originally Italo-Algerian Atelier Tokyo Noir was not supposed to be in graphic design and typography. Oriented to study international business he quickly realizes that the 2008 crisis is not a myth and turn to art on his own. He started working in his room by carrying portrait to go slowly to typography. That’s not surprising when we rub shoulders with a fan of what was done by hand in the 20’s to 40’s, in terms of shop, logo, signs. Atelier Tokyo Noir is seeking to remain faithful to manual labor, a return to the source in the era of Web 2.0.